Rolls out new campaign “#SabMilegaYahinMilega” with a digital film featuring Shaleen Malhotra.
The telecast rights are for 75 countries across Asia & Europe.
Through this partnership the cricketers’ venture into a new era of cricket fandom.
The company has also launched a customer loyalty programme.
The live matches will be screened across Inox multiplexes in more than 25 cities.
