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MUMBAI:The influencer marketing game is worth $24bn, yet brands still struggle to find creators who actually suit them—and creators still struggle to get paid properly. Real...
PARIS: Mipcom Cannes is recasting itself as the global meeting ground for the creator economy, unveiling a 13–16 October programme that director Lucy Smith calls “the...
MUMBAI: India’s influencer economy is hitting its stride—and going hyperlocal. Ad-tech platform Kofluence has dropped the 2025 edition of its flagship report Decoding Influence, unravelling how...
MUMBAI: Let’s get one thing straight, not everyone with a camera and an audience is a creator. Over the past few years, brands have gone all-in...
MUMBAI: Another influencer marketplace which claims to simplify life for creators and advertisers has been announced. Called Xley (pronounced zilley) it’s coming from the Mad group,...
