New #HarGharMeinJashn proposition combines TV, premium entertainment and digital commerce
Premiumisation, higher footfall and online demand give festive consumption an early boost
Story TV rides the microdrama boom to a second straight top five finish as Sensor Tower's Q2 2026 report reveals a $345 million quarter
Affluent households rise 76 per cent as spending shifts beyond metros
Food, grocery and QSR lead growth as retailers gear up for festive demand