Report flags measurement gaps as 82 per cent of advertisers struggle to connect campaigns with sales
As young consumers seek sharper experiences, India’s F&B market is moving from menus to micro-categories
78 per cent say Spotify inspires purchases as shared listening hits 5.24 million hours
Amazon Ads study finds 69 per cent plan festive shopping and 86 per cent will explore new brands
Taboola’s Realize playbook finds different decision windows across major categories
