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Mumbai: India is undergoing digital transformation and consumers are steadily moving away from traditional linear TV to Connected TV and OTTs – a change that presents...
Mumbai: Nielsen is in the eye of the storm once again following the suspension of accreditation for National and Local TV Ratings service in the US...
KOLKATA: Indian viewers consume content only on smartphones – the market has matured enough to move on from this notion. With more and more premium content...
MUMBAI: Internet network speed hasn’t kept pace with the growth of internet adopters in India. Hence, streaming giant Netflix, which sees the potential of its next...
NEW DELHI: A new report has found that connected TV advertising is growing and 29 per cent of global advertisers and agencies plan to increase their...
