MUMBAI: comScore, Inc and Rentrak Corporation have said that the registration statement on Form S-4 filed with the U.S. Securities and Exchange Commission (SEC) by comScore...
MUMBAI: WPP’s GroupM has appointed Brian Lesser as CEO for business in the US and Canada. Lesser was previously Xaxis global CEO. He succeeds Kelly...
MUMBAI: comScore, Inc has launched two initiatives to expand mobile audience measurement in Indonesia. The global media measurement and analytics company has launched its syndicated Mobile...
NEW DELHI: A study shows that website traffic rises and falls in direct correlation with TV advertising for majority of call-to-action brands, which depend on immediate...
MUMBAI: comScore and Kantar Media will be introducing their first joint offering for cross-media audience measurement to key clients. The announcement was unveiled at a...