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MUMBAI: Audience measurement just got a serious glow-up. Comscore, the NASDAQ-listed media analytics firm, is now tracking social reach as part of its global MMX platform...
MUMBAI: Move over, legacy media. In today’s scroll-happy world, social influencers are the new empire builders — and India is leading the charge. According to The...
MUMBAI: Clicks, clout, and Comscore cred Network18 is spelling it all out in black and white. The media group has taken its digital victory lap to...
MUMBAI: Jackelyn Keller has been appointed chief marketing officer of Comscore, effective January 2025. With a robust background in marketing and academia, Keller brings a wealth...
Mumbai: One sore point for most media planners and buyers is that digital does not give accurate and reliable data in one place while third-party measurement...
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