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MUMBAI: Some of the biggest tech giants are the biggest spenders on TV.Figures from around the world show the extent to which online businesses are now...
MUMBAI: Digital and social media agency WATConsult, part of Dentsu Aegis Network, has announced the launch of DASH, a singular dashboard to view all digital data...
MUMBAI: comScore will offer free viewability measurement to clients across global markets. comScore Viewability allows digital media buyers and sellers to measure viewability rates across display,...
NEW DELHI: The Broadcast Audience Research Council of India (BARC India) is said to be in talks with an Israeli media technology company to customise for...
NEW DELHI: The Broadcast Audience Research Council of India (BARC India) is said to be in talks with an Israeli media technology company to customise for...
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