Rajeev Jain unpacks how Pulse Candy tapped into Indian tastes to become a cult snack.
The account covers media planning and buying for Coca-Cola's extensive portfolio of over 200 brands
Veteran comms honcho brings colourful career to Rs 58,000 crore powerhouse
SLMG has set its sights on cracking the elite global top 10 Coca-Cola bottlers by 2030.
It effectively curdled the rivals' messaging by positioning milk as the true timeless beverage
