Watchdog's 'The heat is on' report reviews 40 seasonal campaigns and flags sunscreen, tan-removal and cooling-appliance claims for lacking evidence
Brand films and show integrations target Hindi, Marathi, Tamil and Bangla viewers
The F&B sector led with 28 per cent of celebrity-endorsed ads, emerging as the top contributor.
Balancing the interests of a brand and a celebrity on endorsements can be challenging.
MUMBAI: With an increasingly cluttered and competitive Indian market many brands make use of celebrities from the world of Bollywood and sports like Aamir Khan, Sachin...
