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All posts tagged "celebrity endorsements"

Brands2 months ago

Zee partners L’Oréal Paris on multi-language Glycolic Gloss campaign

Brand films and show integrations target Hindi, Marathi, Tamil and Bangla viewers
MAM2 years ago

Tam AdEx: Celebrity endorsements dominate 32 per cent of TV ads in H1 2024

Mumbai: The latest report from Tam AdEx India for January to June 2024 highlights a key role of celebrity endorsements in television advertising. This period saw...
MAM4 years ago

GUEST COLUMN: How talent agencies bridge gaps between brands and celebrities

Mumbai: Celebrity endorsements saw a 44 per cent rise in 2021 as opposed to 2020, according to the data released by AdEx India, a division of...
MAM21 years ago

More innovation, less laziness needed for celebrity endorsements

MUMBAI: With an increasingly cluttered and competitive Indian market many brands make use of celebrities from the world of Bollywood and sports like Aamir Khan, Sachin...

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