Protium aims to simplify lending processes and empower MSMEs with informed decision-making.
It aims to captivate Gen Z and a broader audience through an engaging social media reel.
It has rolled out two impactful campaigns: 'Lowest Price Guaranteed' and '5 nahi toh 50’.
MadHawks was able to generate over two million views and 1.5 million reach.
The revelation of these goofs came to light months after the ad's initial airing.
