The campaign is conceptualized and designed by DesignAnswers.
The campaign is being conducted across all its 180 plus stores to reach over five lakh customers.
Amazon Fresh Delivery, Godrej Geeves, Bajaj Finserv Barbeque Nation, etc were some of the brands.
It aims to drive awareness amongst individuals to make healthier financial choices.
It is an extension to the successful 'Desh ke Trucks' campaign.