The ministry has launched a mega campaign from 12 March 2021 to 15 August 2023.
Conceptualised by DDB Mudra, the campaign puts the phone to a series of life-like tests.
The company has launched a 360-degree brand campaign titled “PAPAsHealthAsliWealth.”
The ad film is conceptualised by Ogilvy India.
The ad film has been created by Orcomm Advertising.
