The campaign is conceptualised and executed by Viacom18 and Wavemaker India.
The channel has launched a campaign called ‘Missed Call’ to highlight the show's theme.
The social awareness campaign called #ItsNotOk was unveiled on Women’s Day.
The channel has launched a user-generated contest called #5YearsOfLife on Instagram.
The film is conceptualised & created by Ogilvy India for HUL’s CSR initiative.
