The campaign adopted a bold messaging route and executed at multiple locations.
The campaign is designed and conceptualised by Wieden+Kennedy.
Bhojpuri superstars Vikrant Singh & Yamini Singh were roped in as flag bearers for this season.
The integrated campaign marks the launch of the all-new Heinz Tomato Twizt.
The film conceptualised by Ogilvy India, is being launched across the brand's digital assets.
