BCCI and MPL Sports unveiled a new campaign "#HarFanKiJersey."
This new campaign is expected to further strengthen the brand’s position.
To highlight the intrinsic need of consumers to stand out, by owning exclusive products.
It will run on digital platforms along with a strong presence across TV, radio, and OOH.
Advertising agency McCann Erickson created four ads to reach over 100 million impressions.
