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MUMBAI: Events like the ongoing Cricket World Cup 2015 are becoming opportunities for brands to leverage the euphoria generated by cricket crazy fans. A lot of these...
MUMBAI: The national creative director of Ogilvy, Abhijit Avasthi, has decided to move on from the agency after almost 15 years. Known as one of...
MUMBAI: The results from Havas Media Group’s 2013 Meaningful Brands statistically demonstrate that Meaningful Brands outperform the stock market by 120 per cent. It demonstrates in...
MUMBAI: Cadbury India, a subsidiary of Mondelez International, has changed its name to Mondelez India Foods. The change in name of Cadbury is in line with...
MUMBAI: “Not today but surely tomorrow,” is something we all say even though tomorrow never comes. And if it does, it’s usually because someone or something...
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