Indian broadcasting needs less micro-management, greater pricing freedom and a fresh look at whether traditional distribution structures still make sense in 2026.
The 12-minute cap is gone. Broadcasters can now carry more advertising. That sounds like good news for television. But there is a catch. More inventory does...
After 20 years, the 12-minute leash on TV ads is off — and broadcasters can now sell airtime till the cows come home
A milestone that owes less to luck than to a habit of asking the right questions
Rajya Sabha told e-auctions brought 18 successful bidders, including nine new entrants, across 234 cities
