News channels disapprove equating higher viewership with automatic higher ad revenue
The tournament garnered 2548 million viewing minutes for the first 12 matches
Industry shows opposing views regarding its impact when big-ticket events aren't on.
Vimal Elaichi Pan Masala enters top 5 most advertised brands in BARC week 45
MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 20-26 October 2018. The data is...
