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BENGALURU: Indian FMCG giant Hindustan Unilever Limited (HUL) Advertisement and Promotions expense (marketing spends, ASP) in FY-2015 was 7.2 per cent more at Rs 3874.94 crore...
MUMBAI: As digital advertising and online presence gains ground for brands, they are increasingly realising that the digital world differs greatly from traditional media. A one...
BENGALURU: Indian consumer products company in the beauty and wellness space Marico Limited (Marico) spent 14.1 per cent more towards advertisement and sales promotion (ASP, marketing) in the...
MUMBAI: A global survey from LuxHub, Havas Media Group’s newly launched luxury consulting boutique, takes in the views of the notoriously hard-to-reach affluent luxury goods customers,...
KOLKATA: With improved sentiments in the economy and companies exploring alternative ways to generate brand recognition, the concept of sponsoring sports events, though at nascent stage,...
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