It will focus on leveraging dynamic content to help brands create meaningful media experiences.
Mehendale will oversee the creative products in India for the agency.
This year, over 29 startups have partnered with Tata IPL including Meesho, Slice, Sunstone Eduvers
With the spike in ad spends, marketers are gunning for a relatively ‘normal’ Summer 2022.
The campaign is conceptualised by The Script Room.
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