Rohit Taneja to spearhead fragrance category at Bombay Shaving Company
Anand served as senior brand manager- Surf Excel at Unilever during her eight-year stint.
The industry is expected to reach Rs 180 bn by 2024 in India, with a 29% annual growth rate.
To spearhead overall brand management, marketing, and strategy at the company.
To oversee website management, creative, SEO, and media for the clothing brand.