Kirti Sinha promoted to head of influencer marketing at Finnet Media

MUMBAI: Kirti Sinha has just landed the job title every influencer marketer secretly wants, the one where you stop executing other people’s briefs and start deciding whether the campaign should exist at all. Sinha steps into the role of head of influencer marketing at Finnet Media, a promotion that rewards nearly four years of grinding through almost every rung of the influencer marketing ladder at the same company, a rare enough trajectory in an industry known for job-hopping.

The climb is worth tracing because it explains why the promotion makes sense rather than looking like a title bump for tenure’s sake. Sinha joined Finnet Media in 2023 as a talent manager, handling scouting, creator acquisition and performance tracking, before moving into brand manager, where the remit expanded to running full-scale influencer campaigns for finance, education and tech clients, tracking KPIs and optimising for growth. From there came a stint leading Finnet’s LinkedIn business, where the job shifted toward client retention and revenue expansion through upselling and cross-selling, commercial skills that do not always come naturally to people who cut their teeth on the creative side. That was followed by head of brand operations for two and a half years, a role that clearly sharpened the operational muscle needed to now sit above execution entirely.

That progression, talent scouting to campaign management to client commercials to operations, is precisely the kind of full-stack experience that makes someone credible when they start asking the harder strategic question: why should this campaign exist in the first place. It is not a throwaway line in Sinha’s announcement, it is the actual job description for anyone moving from doing the work to deciding what work gets done.

Before Finnet, Sinha’s CV included stints in corporate sales at Magnate Architectural Auxiliary Services and brand development at IMS Jamshedpur, early roles that likely explain the comfort with client-facing pressure and on-ground brand building that shows up throughout the later influencer marketing career. Four years in, Sinha now runs the function rather than a piece of it, a promotion earned the unglamorous way, one rung at a time.