From Bigg Boss and Shark Tank India to Khatron Ke Khiladi, Splitsvilla and new-age OTT formats, reality is evolving from programming inventory into an attention ecosystem...
The marketing head of Hunger Inc Hospitality on why brands need to prioritise storytelling, cultural relevance and meaningful consumer connections over chasing every trend or marketing...
The channel celebrated the festival with ten exclusive shows telecasting Puja-related content.
MUMBAI: On 10 February when Aam Admi Party (AAP) founder Arvind Kejriwal created a history of sorts by winning the Delhi assembly elections by a record...
KOLKATA: Kolkata-headquartered Linc Pen & Plastics has spent 1.5 to 2 per cent of the Rs 315 crore turnover on marketing and branding in the current...