Tasked with the team's IPL campaign, along with the brand film and on-ground & digital activations
With this campaign, the brand aims to establish its connect with millennials and Gen Z.
Conceptualised by Leo Burnett, the campaign involves 360-degree omnichannel brand communication.
The brand has unveiled its academic board comprising India’s music maestros.
Aimed at Kerala audience, the campaign is a quirky play on the state’s age-old ‘Lottery’ trend.
