Aiming to tug at heartstrings, it respects the viewer's intelligence.
It highlights togetherness and cultural diversity across its networks.
The brand's latest film showcases fun Bengali banter & pujo specialties.
The new Pepsi TVC will be amplified via a robust 360-degree campaign.
Havas Creative India's M Lahiri & Havas Media Group India's U Mohan will jointly lead the mandate.
