Marketers at Indian Media Biz's Brand Wizards Roundtable say Gen Z has more choices, lower switching barriers and little patience for brandsthat stop evolving.
From earning loyalty and embracing micro-communities to staying authentic and relevant, marketers at Indian Television.com’s Brand Wizards Roundtable discuss the evolving playbook for engaging Gen Z.
Indiantelevision.com’s roundtable will bring together marketing leaders to explore why belonging, participation and authenticity are becoming the new drivers of consumer engagement
