Marketers at Indian Media Biz's Brand Wizards Roundtable say Gen Z has more choices, lower switching barriers and little patience for brandsthat stop evolving.
Indiantelevision.com’s roundtable will bring together marketing leaders to explore why belonging, participation and authenticity are becoming the new drivers of consumer engagement
Marketers at the Brand Wizards Roundtable say a real community isn't built on good days, it's tested on bad ones
