Channel enters global Top 10 music channels with 10,000 plus songs and 300m monthly views
As viewers move across TV, YouTube and OTT, content needs to earn attention and repeat consumption
Kala Chashma, Nachde Ne Saare and Sau Aasmaan remain playlist favourites a decade later
The channel has turned 3, witnessing 30 per cent increase in time spent in FY’20
With thematic playlists and differentiated offerings, the channel raked 475 mn viewers across Indi
