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MUMBAI: EcoSoul Home, the brand known for sustainable household essentials, has taken a green leap into India’s quick commerce ecosystem. Its products are now available on...
MUMBAI: If impulse had an address, it would now be India’s quick commerce cart. With nearly two-thirds of all online grocery orders coming from the rapid-delivery...
INDIA: Quick commerce has muscled its way into India’s shopping habits, powering 45 per cent of festive purchases this year as consumers shift from planned buys...
NEW DELHI: Orient Electric, part of the $3 billion CK Birla Group, has revived its winter campaign “Fatt Se Garam,” tapping brand ambassador MS Dhoni for...
MUMBAI: India’s advertisers are pouring between Rs 12,000 crore and Rs 22,000 crore into digital video platforms. They’re getting precious little bang for their buck. A...
