Legacy snacks brand blends heritage with creators, quick commerce and new identity
Rs 25 crore infusion boosts wholly owned US arm as snacks maker eyes local production
The man who turned a Bikaneri snack stall into a global brand leaves behind a formidable legacy
Snack maker spends Rs 8 crore to buy the remaining 48.78 per cent stake
New campaign aims to make ethnic snacks cool for the young.
