NewU is the retail chain for beauty and personal care essentials from Dabur.
It is exclusively available on the Nykaa mobile app.
The beauty brand says it's committed to adopting a more sustainable approach.
After a 58-month-long wait for funding, the d2c start-up received $21 million in Feb 2021.
Lipstick has always been seen as a powerful statement in a patriarchal society.
