D2C brands are increasingly becoming shopper favourites.
The women’s website is now available in Hindi, English and Tamil.
The latest #StopTheBeautyTest for Dove receives flak and appreciation from the industry.
The company’s turnover grew 19 per cent with underlying volume growth of 6 per cent.
In the new campaign, the Bollywood actress is seen celebrating Purplle as Har Indian Ka Beauty Des
