In the new campaign, the Bollywood actress is seen celebrating Purplle as Har Indian Ka Beauty Des
Will enable Nykaa to enter the nutraceutical space as well.
The festive campaign will go live from 20-26 October.
To oversee media strategy, planning and buying for the total portfolio of the brand.
Sikaria brings more than 14 years of leadership experience in sales, marketing, and business.
