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NEW DELHI: Procter & Gamble’s detergent brand Ariel has continuously sparked conversation around household chores in the past. Now, the brand has come up with a...
MUMBAI: On this International ASMR Day, Ariel India is giving men yet another reason to #ShareTheLoad of domestic tasks, and giving women a way to relax,...
MUMBAI: Encouraging owners to make time for their loved ones, Ford India’s latest campaign showcases the company’s several innovations that can help enable such precious moments...
MUMBAI: While most ads propagated the notion that women bear all the brunt of housework, Ariel India was the first to break that stereotype a few...
MUMBAI: Brands today aren’t just selling products, but are providing unique experiences that merge with their identity and consumers’ lives. Technically called purpose-driven marketing, the campaigns...
