MAM
Ford India launches new campaign ‘feels like family’
MUMBAI: Encouraging owners to make time for their loved ones, Ford India’s latest campaign showcases the company’s several innovations that can help enable such precious moments while strengthening the brand promise of ‘Feels Like Family’.
The series comprising three poignant stories, borrows from real-lives of today’s consumers who, caught up in their busy day-to-day lives, often find it difficult to spend time with their family and friends.
Throughout its emotional storytelling, the campaign showcases how transparent and reliable Ford service innovations play a significant role in helping customers spend priceless moments with their loved ones.
In all situations across the campaign, the protagonists make time for their loved ones on days reserved for getting their cars serviced. In each story, the self-assured Ford owners make time for their family members, while the Ford family takes care of servicing their car.
“In line with our Feels Like Family Promise, we want our customers to spend quality time with their loved ones & let the ecosystem of trustworthy and transparent service innovations take care of their favourite Ford,” said Ford India vice president marketing Rahul Gautam.
“Through our research, we observed most of our owners block days for the servicing of their car. With our pick and drop facility, real-time SMS service updates and transparent online calculator aka service price promise, we want to make sure that servicing the car never prevents our owners from spending priceless moments with their loved ones,” he adds.
The first-film, going live on 20 March, features a father who is playing carrom by himself, taking turns from each side to make the game interesting. The sudden arrival of his son and a conversation that ensues between the two adds an emotional dimension to the film.
The TVCs for the recent campaign comes from BBDO India under the creative supervision of Josy Paul, Akashneel Dasgupta and Shinjini Banerjee.
