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MUMBAI: While most ads propagated the notion that women bear all the brunt of housework, Ariel India was the first to break that stereotype a few...
MUMBAI: Brands today aren’t just selling products, but are providing unique experiences that merge with their identity and consumers’ lives. Technically called purpose-driven marketing, the campaigns...
MUMBAI: BBDO India has promoted Hemant Shringy to the chief creative officer of its Mumbai office. Prior to the promotion, he was executive creative director. Shringy...
MUMBAI: Ariel has been unearthing the reality of inequality within households since 2015 with their award-winning movement #ShareTheLoad. The movement was started in India to address...
MUMBAI: News18 India, Network18’s general Hindi news channel, recently launched a campaign with a humorous and quirky film to drive home its leadership position in the...
