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New Delhi: Every product category has been hit in 2020 by the pandemic and lockdowns. The sales for most of these product, categories got impacted as...
MUMBAI: BARC India CEO Sunil Lulla is in a unique position, being at the helm of a body which is the only industry currency for the...
MUMBAI: Keeping in line with global television measurement standards, BARC India will transition from using the term ‘impressions’ to ‘average minute audience (AMA)’, in cognisance with...
CHENNAI: What is known as ‘impressions’in India is known as AMA in Canada, ‘average audience’ in the US and ‘projections’ in Australia. Regardless of the name,...
NEW DELHI: After a rigmarole of over one month, Mumbai Police has filed a charge sheet in the court, in the fake TRP scam, which was...
