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MUMBAI: Broadcast Audience Research Council (BARC) India plans to roll out all Indian audience measurement data with new monthly communique called Alpha Club. Alpha Club...
MUMBAI: Tamil general entertainment channel (GEC) Sun TV continued to hold leadership position across genres in India while Zee Entertainment Enterprises Ltd (ZEEL) movie channel Zee...
MUMBAI: MUMBAI: Star Plus has continued to maintain its leadership position. Zee Entertainment Enterprises Ltd’s (Zeel) free to air (FTA) channel Zee Anmol and Hindi general entertainment...
MUMBAI: It’s that time of the year again when television channels in the kids’ genre go full throttle to appease their tiny tot viewers. With...
Seasonaliity in ad spends is a phenomenon that most Indian marketers are familiar with. Whether you have the rash of heat countering products which pop up...
