Average time spent by viewers is up by 18% (568 minutes per viewer in 2023 v 482 minutes in 2019).
Three decades of visionary leadership!
It reflects ZMCL's commitment to transparency and a mutually beneficial partnership.
As per the BARC data for the last 54 weeks, CNN-News18 has captured 35.3% market share.
iTV has sent a letter to the TV viewership measurement company informing them of the decision.
