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MUMBAI: Brands cannot overlook over-the-top (OTT) platforms while planning media mix. Broadcaster-led streaming services like ZEE5, Hotstar, VOOT with their impressive number of monthly active users...
MUMBAI: OTT consumption has been on a steep upward curve in India for the last three years. Now, after the country has entered a lockdown phase,...
MUMBAI: This unprecedented crisis called COVID-19 has turned out to be a blessing in disguise for OTT platforms. With people locked indoors, the only refuge has...
MUMBAI: It’s been raining premium originals on streaming services such as ZEE5, Hotstar, Netflix, Hoichoi, Arre, ALTBalaji and MX Player. The genres have been varied, but...
MUMBAI: As more and more users are flocking to over-the-top (OTT) platforms, the contenders in the race are getting aggressive about acquiring new users. Viacom18’s digital...
