The Trade Desk India general manager spoke exclusively to IndianTelevision.com.
Avod revenues for TV series and movies will reach $70 billion by 2027 globally.
Peacock streaming council members will be the first partners to test these new ad innovations.
Omdia's Tim Wescott spoke about global OTT trends on Thursday.
The new ALTBalaji show has garnered high viewership, ATS & international traffic for the platform.
