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GOA: Change sucks, but irrelevance sucks harder. With that disarming one-liner, author and Publicis Groupe senior advisor Rishad Tobaccowala had the GoaFest 2025 crowd hooked. In...
Minor changes in the quickly changing advertising scene of today are as significant and upending as those resulting from automation and artificial intelligence (AI). Digital advertising...
Mumbai: Yellow.ai, a global generative AI-powered customer service automation announced its strategic partnership with global cloud communications platform Infobip to enable enterprises with AI-powered customer support...
Mumbai: Currently, consumer-driven marketing campaigns take further escalation by different paths of automation and creativity. No more exceptions are using only organic strategy to build a...
Mumbai: The Covid-19 pandemic altered how we live and work in ways that will redefine our behavior even after its effects subside. As of today, businesses...
