MUMBAI: When talking of marketing campaigns we often come across the term ‘on ground activation.’ While at a rudimentary scale, it’s how a brand markets itself...
MUMBAI: In the advertising world, every agency is pushing the bar in order to give the best to clients by using highly efficient creative tools. However,...
MUMBAI: Gone are the days when brands would be happy putting a campaign on TV or printing an ad in newspapers to grab their target audience’s...
MUMBAI: Prisma Global has introduced snap2life, a technology which connects the print with digital at a click of a button. snap2life, as product and service amalgamates...
MUMBAI: BBC jam (bbc.co.uk/jam) the UK pubcaster’s new broadband learning service for 5 to 16 year olds, has begun a three-month Augmented Reality (AR) storytelling trial....
