19% of Indian marketers are investing in AR/VR in efforts to promote marketing advancements.
With 5G, brands can use AI, VR, & AR approaches to communicate with consumers faster.
Mathur talks about Vossle’s journey in the upcoming space of augmented reality (AR).
Advertisers & publishers are likely to build new streaming media formats with better capabilities.
Brands and creators are beginning to leverage the metaverse to capitalise on consumer interest.