Return of established ratings player sparks debate over credibility, methodology and measurement
Company plans technology-led measurement model combining behavioural data, panels and statistical modelling
The 12-minute cap is gone. Broadcasters can now carry more advertising. That sounds like good news for television. But there is a catch. More inventory does...
Omnicom Media India's strategic advisor departs, closing a career that built the country's audience measurement and media buying playbook from scratch
Streaming captures 77 per cent of viewing as ad-supported TV becomes mainstream
