Fewer brands, bigger bets: India matches and top players drive ad surge
Former Paytm AVP to steer brand, comms and Team India tie-ups
14.7 bn minutes consumed as India win sparks 81 per cent digital surge.
MUMBAI: From dusty maidans to packed stadiums, every great cricket story begins with a long drive and Apollo Tyres is betting that journey is where the...
The AI giant bags a three-year IPL sponsorship as tech platforms make a dash for cricket’s pitch
