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Zomato, Ajio and Myntra are ditching the 30-second spot for soap-opera-style micro-dramas, and the numbers say they are onto something
Black Warrant sweeps the technical categories, Manoj Bajpayee and Huma Qureshi bag multiple honours at the fourth edition of ITSA.
Instagram-first series Suit Yourself marks Ajio’s move into episodic storytelling.
Six-part series anchors new Ajio Originals content slate
MUMBAI: If nostalgia is the comfort food of entertainment, India’s storytellers are now serving it with a spicy drizzle of novelty and audiences are lapping it...
