The campaign has been conceptualised and executed by Havas Worldwide India.
The duo will report to Anupama Ramaswamy who joins the agency as its chief creative officer.
Ramaswamy’s last stint was with Dentsu Impact as managing partner and national creative director.
Seeing children working to make ends meet is painful. But we walk away, without reporting it.
The films have been directed by Sharat Sharma of Crazy Few Films
