Maa Paas Nahi, Toh Mamaearth Hi Sahi campaign honours mothers' enduring love, guidance & support.
JBL ingeniously highlights its uniqueness with a captivating mixed-reality video series.
The leaders elevated are - Kundan Joshee, Anupama Ramaswamy, Geet Nazir and Prashant Tekwani.
Film depicts universal pain & need for quick, gentle solutions to overcome it.
As a part of the award, the creative duo will be representing the agency at Cannes Lions 2025